Each location in the dynamic out-of-home and retail market is unique. And every entrepreneur tries every day to entice consumers and therefore pursues its own unique 'perfect store'. Manufacturers listen to the stories of these entrepreneurs and try to fit their products and concepts in the best way possible. If done right, this creates relationship that will lead to success for both.
If you want to know how to do this; read the book 'Perfect Store' of Datlinq-founder Peter Liesting. The management book gives insight on how you as a manufacturer, together with the entrepreneur on a location, can do smarter and better things in the interests of consumers.
The Epub file can be found attached.
For a short introduction on the Perfect Store, you can also have a look at this video: