Q: What is Sales Activity Management?
A: Sales Activity Management is a theory on how to conduct sales. Datlinq believes that how you approach a customer or prospect should be based on an assessment of its potential and past achievements.
Sales Activity Management simplifies sales. Steering of sales forces is based on the potential of the customer and the efforts it takes to grab this potential with certain activities. Key success factors are less complexity in sales processes and a delicate balance between sales efforts and results.
This is based on three pillars:
- The perfect outlet/location to visit
- The combination of the right product at the right channel
- The relevant activities to achieve sales in the outlet
If you want to know more about Sales Activity Management, please contact your Datlinq Account Manager.
You can also send an email to firstname.lastname@example.org and ask us to send you a copy of the book "The Perfect Store" in which Datlinq founder Peter Liesting explains the concept of Sales Activity Management